Promotion in Kalemegdan fortress

Ethno Network presented a new authentic souvenir at Kalemegdan fortress – felt balls with Cyrillic and Chinese letters, as a symbol of the meeting of tradition, culture and modern international cooperation.

This unique product connects the craftsmanship of Serbia and the symbolism of China, opening up a new space for the development of tourism and cultural diplomacy.

In a time of intensive cooperation between the two countries, this initiative also brings an important cultural dimension – one that connects people, heritage and modern identity. Of particular importance is the empowerment of women in local communities, whose work and skills are behind each product.

In anticipation of EXPO 2027, such products confirm that handicrafts, as a bridge between Serbia and the world, contribute to the recognition of our country and the creation of a deeper connection between visitors and the destination.

As part of the product presentation, press statements were made by H.E. Li Ming - Ambassador of the People's Republic of China, Snežana Paunović - Minister of State Administration and Local Self-Government, Tatjana Macura - Minister without Portfolio in charge of gender equality, prevention of violence against women and economic and political empowerment of women, and Violeta Jovanović, President of Ethno Network.

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