Hockey world championship

From April 29 to May 5, the World Senior Men's Ice Hockey Championship (IIHF Division 2A) was held in Belgrade. Six national teams (Serbia, Israel, Australia, Netherlands, UAE and Belgium) competed, and our national team, in an original way, was supported by NALED and Ethno Network, which already cooperates with the Ice Hockey Federation of Serbia. At the beginning of March, during the Women's World Ice Hockey Championship held in Belgrade, the campaign "Proud before the world" was carried out, which affirmed not only the Serbian women's national team, but also the creativity of the women gathered in Ethno Network.

In order to promote the men's championship, a promotional video and photo campaign has been prepared that follow the activities of our men's national team. For this occasion, the national hockey team is effectively equipped with magical Pirot kiilms in a campaign that impressively connects sports and cultural heritage as our national pride - the hockey team of Serbia and Pirot kilim weaving. In addition, for the best players, Ethno Network artisans have created special awards - stylized pucks made of felted wool with a turtle motif, which is the trademark of Pirot kilims, and a symbol of durability and longevity.

 

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