Roadpath to a Good Product in Valjevo

The program "Roadpath to a Good Product in Valjevo”, was finalized with an exhibition of authentic local souvenirs and handicrafts that was organized in the fantastic ambiance of the restaurant Pecina. The program is implemented by the Ethno Network with the support of the United Nations Development Program (UNDP) within the project "Paths of Serbia" aimed at empowering small and micro businesses, with a special emphasis on the development of women's entrepreneurship. In cooperation with the Ethno Network, training and mentoring support is provided for greater visibility and a more successful product placement.

- UNDP, in cooperation with the Ministry of Trade, Tourism and Telecommunications, city of Valjevo, municipal tourism organization and Ethno Network, organized training for female entrepreneurs engaged in handiwork, in order to acquire the skills of online trade and marketing, as well as packaging and branding of their products. All course participants master traditional skills and crafts such as embroidery, knitting and felting, which combine with fashion and design, thus turning passion and hobby into business opportunities, and newly acquired skills will help them be more visible and present in the modern market – said UNDP Resident Representative to Serbia, Francine Pickup.

Valjevo Mayor Lazar Gojkovic, Deputy Chief of Mission of the British Embassy mission to Serbia Dominic Otway, as well as Ethno Network President Violeta Jovanovic also spoke at the event.