Banks treasuring heritage

At the end of last year, miniature exhibits made in the techniques of embroidery, gold embroidery, and embroidery, were presented for the first time in the residence of the Canadian Embassy, ​​and since April 11, it has been up for public display in four branches of UniCredit Bank in Belgrade. The exhibition will be open for a month to all Belgraders to visit at four locations - Jurija Gagarina 12, Španskih boraca, Rajićeva 27-29 and Trnska 2, after which it will be presented in other cities across Serbia.

As a socially responsible company, UniCredit Bank Serbia became the main corporate patron of the exhibition, and according to the member of the Executive Board and director for retail and small business operations Rastko Nicić, it is the duty of all business to contribute to the preservation of cultural heritage and the development of female entrepreneurship.

- Therefore, we decided to use our resources - in this case, branches, as places where we will do exactly that. I am glad that we are able to organize an exhibition like this in order to support the community in which we do business, but also so that our branches are recognized as a place where we will provide clients with additional value and cultural content in addition to banking services - said Nicić.

Svetlana Bunčić, Director of Identity and Communications at UniCredit Bank Serbia, used the opportunity to invite other companies to follow their example, as well as to use the unique handicrafts created by women from local craft associations throughout Serbia as business and corporate gifts.

- The goal of this exhibition is not only to show masterful handicrafts once, but to continue to support artisans who make them, in order to continuously strengthen the community and create a favorable environment for the development of female entrepreneurship - concluded Bunčić.

 

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